The Pop Incubator & Builder's Club | "Crypto Packaged" GOODS

THE FAQ

When will applications be open? How long will they be open and when does the program begin?

→ Applications for Cohort 1 open July 25th, 2022
→ The application deadline is August 25th, 2022 at 11:59pm PT
→ Cohort 1 participants are announced September 13th, 2022
→ Cohort 1 programming begins September 19th, 2022

Who can apply? What type of projects are you looking for?

→ Only Pop NFT holders may apply
→ The Incubator will support web3 projects, from NFT collections, to dapps, to protocols, to consumer goods with web3 inflections, to public utility
→ Projects with annual recurring revenue less than $250k
→ We aim to support a variety of projects from early-stage, pre-revenue projects, to open-source and utility projects, to companies with ambition for hypergrowth
→ Projects should be beneficial to the CPG community, creating a flywheel that helps users get into opportunities incubated by the group

What will the Incubator provide?

→ Funding
→ Mentorship
→ Networking
→ Promotion
→ Access to the Club CPG community of builders
→ Demo days with investors

How much funding is going into the Incubator cohorts?

Each selected project will be funded between $15-$50k.

The Incubator aims to fund smaller open-source projects as well as larger, venture-scale ideas. Applicants can request their desired funding amount within the $15-$50k range in the application form.

After Cohort 1, we will optimize for future cohorts according to our learnings.

How will the projects get selected?

The selection process will be created in concert with CPG leadership, the Head of Incubator, and the Incubator Steering Committee.

The steering committee is comprised of:
→ Chris Cantino - Founder of CPG
→ Raffaela Rein - Head of Incubator
→ Mikey Piro - COO of CPG
→ Josh Constine - Venture Partner at Signal Fire and former editor at TechCrunch
→ Alex Marshall- Director at Silicon Valley Bank
→ Janet Oganah - Founder of Janet’s List

The committee is mandated to ensure outcomes representative of diversity, and will score and categorize each of the finalists across a normalized criteria.

How long does each cohort program last?

Each Incubator program will last between 3-6 months depending on the project. In the application, applicants can select how much time they would like to be supported within a 3-6 month time frame.

How many projects will get funded?

It is important for us to maximize success and visibility for winners. After conducting resourcing exercises, we have decided that at least five projects will be accepted into Cohort 1.

We recognize that if we select too many projects, the Pop and NFT community will have difficulty tracking their progress and optimizing value for participants. Our intention is to proceed thoughtfully to maximize value and impact, analyzing KPIs and making strategic adjustments to future cohorts.

My project is web2, can I still apply?

CPG is a community of builders with a common interest in web3. It is ok if you have a leg in web 2, as long as your product is compelling to cryptonative audiences and utilizes web3 technology.

What happens with projects that are not selected for the Incubator?

→ All Pop holders will be able to participate in the Builder's Club, regardless of acceptance into the Incubator program
→ You are welcome to apply for future cohorts
→ Pop members can join the new Pop Builder's Club chat and gather support today and fill a form to be added to the Pop Member Project Directory

What do startups have to give the Incubator in return for the funding?

The Incubator does not take equity. However, we will select projects that are beneficial to our community and we encourage applicants to consider hiring and seeking funding from the community. We also require projects to be active in the community with providing regular updates, and agree to be featured in CPG content both within the group and on social media.

If my project is not selected, can I apply again for the next round?

Yes. If you are not selected this time, you are invited to apply again.

Can I apply as an individual, or does it have to be a business?

You can apply as either.

Is it possible to apply for the Incubator if I am already in another incubator program?

It is possible to join the Incubator if you are already participating in another incubator program. However, you will need to ensure that you can fulfill all the time requirements and deadlines of the Pop Incubator.

How can I get involved in the Incubator outside of applying for the program?

We are currently seeking mentors, key advocates, investors, testers and partners. Find out more and sign up here.

ANSWERS

What's the difference between Genesis and GO NFTs?
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Genesis NFTs are the original Club CPG collection that launched in October 2021. They are available now on OpenSea.

GO NFTs are a new collection designed to increase the scale and capabilities of the Crypto Packaged Goods universe. Each collection has distinct utility.

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Who's on the team?
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Club CPG was founded by Chris Cantino and Jaime Schmidt. Art by Stewart Scott-Curran. Metadata by Montana Wong. Smart contract by Mason. Audit by Cygaar. More Club CPG contributors are listed here.
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How does the Utility Auction work?
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Early buyers receive rewards as described above. The auction begins at a price of 3 ETH, and over the course of 8 hours will reduce to 1.5 ETH. When the collection sells out, secondary sales will be available on OpenSea.

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How does CPG Launchpad work?
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CPG Launchpad is led by a steering committee of Genesis members that will choose to allocate funds to support the growth of products incubated by CPG members. More details on CPG Launchpad to come.
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How does CPG Consulting work?
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CPG Consulting was incubated and launched by Genesis members, and is working to onboard its first clients. Opportunities to support the growth of CPG Consulting will be circulated amongst Club CPG members.

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Do you partner with other communities? Will there be an allow list?
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CPG GO will partner with select communities to enable a 15% discount on minting during the Utility Auction. For example, if you hold 75 $FWB or have a PROOF Collective NFT in your wallet, you will be eligible for 15% off the current auction mint price. A full list of qualifying allow list tokens can be found here.

Aside from the GO discount, we are actively partnering with other communities, so reach out!

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How do I get a scholarship?
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More details on Scholarships will be released in Q2.
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How do I access the Telegram chats?
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If your GO NFT has a token ID of 1-1000, you qualify for instant access to GO chats. DM @cpgclub for a private link and activation instructions.

If your GO NFT has a token ID of 1001-2222, you qualify to access the Telegram chats at 12PM PT on 5/5/22. A link and activation instructions will be shared on this page for access.

If you have a Genesis NFT, you can access Genesis chats by authenticating via this link. You will be prompted to connect your wallet via Collab.land, which will authorize you to join.

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How do I contact Club CPG?
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You can DM us on Twitter or email hi@clubcpg.com.

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ANSWERS

How do I get a scholarship?
‍
More details on Scholarships will be released in Q2.
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How do I contact Club CPG?
‍
You can DM us on Twitter or email hi@clubcpg.com.

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Introducing: The Pop Incubator & Builder's Club

Introducing: The Pop Incubator & Builder's Club

Professional Mentorship

Community Choice Award

Non-Dilutive Funding

Milestone + KPI Development

Demo Day With Vetted Investors

JOIN NOW

Incubator Cohort 1 begins September 19th, 2022.

The Builder's Club is open for Pop holders all year round.

Also:

We are seeking mentors, key advocates, investors, co-builders, testers and partners.

THE FAQ

"Crypto Packaged"

Introducing: The Pop Incubator & Builder's Club

Introducing: The Pop Incubator & Builder's Club

Professional Mentorship

Community Choice Award

Non-Dilutive Funding

Milestone + KPI Development

Demo Day With Vetted Investors

JOIN NOW

Incubator Cohort 1 begins September 19th, 2022.The Builder's Club is open for Pop holders all year round.

Also:We are seeking mentors, key advocates, investors, co-builders, testers and partners.

THE FAQ

"Crypto Packaged"

Incubator Cohort 1 begins September 19th, 2022.

The Builder's Club is open for Pop holders all year round.

Also:

We are seeking mentors, key advocates, investors, co-builders, testers and partners.